UDC 334.722.81:330.04

M. C. Bondarchuk

APPROACHES TO RANKING CAUSES OF MANAGEMENT CRISES IN AN INDUSTRIAL AND COMMERCIAL ASSOCIATION

Abstract. The paper presents the improved method for ranking causes of management crises in industrial and commercial associations (ICA) in the changing environment, the peculiarity of which is designing management procedures focused on groups of similar causes of problem situations. Visualization of a set of causes leading to emergence of problem situations allows making more thorough decisions concerning the impact to be made on a particular object of ICA to ensure its economic security.
Key words: economic security, rehabilitation, ranking causes, situational approach, managerial situation, industrial and commercial associations.

Література 12

UDC 338.054:330.17/1

P. Garasym, O. Gerasymenko, M. Garasym

CONCEPTS OF FIRMNESS AND BALANCING IN MARKETING LOGISTICS

Abstract: Concepts of firmness and balancing are considered. Place of firmness and balancing in marketing logistics is defined.
The authors have come to the conclusion that the system which is considered stable for any moment is not necessarily simultaneously balanced. According to the integrated continuum of logistics development intensity and marketing concepts balancing of marketing logistics have a place in social and ethical marketing concept. Firmness of marketing logistics can be observed in any point of continuum if situation is constant for a long time.
Key words: marketing logistics, concepts, firmness, balancing, continuum.

Література 8

UDC 336.71:658.011
(JEL Classification: P17; P27 )

O. B. Mnykh, R. M. Brytskyi

NECESSITY OF RESTRUCTURING UKRAINIAN AIRLINES BUSINESS AND IMPROVING THEIR VALUE MANAGEMENT IN CONDITIONS OF EUROPEAN INTEGRATION AND INCREASED COMPETITION

Abstract. The article describes the qualitative and quantitative changes reflecting dynamics of the airlines development in the domestic and foreign air passenger transport markets. The reasons that caused bankruptcy of “Dniproavia” joint stock company are characterized; the results of regression models are assesssed. The factors that dictate the need for restructuring Ukrainian airlines business on the basis of the international airlines experience are determined.
Key words: restructuring, market value, market capitalization, value management, competition, airline, air passenger transport market.

Література 19

UDC 005.11:378.4(4-15)

O. V. Pyrog, N. V. Shevchenko

STRENGTHENING MICRO-ENTREPRENEURSHIP FOR THE DISADVANTAGED YOUTH IN MIDDLE EAST AND NORTH AFRICA

Abstract. The article presents the research of tools that stimulate micro-entrepreneurship for unemployed youth, facilitate self-employment, formalize entrepreneur¬ship and lessen the gender gap in business. The proposals developed are aimed at creating new business opportunities for the unemployed young people. Centers of Professional Orientation and Integration (CPOI) create and utilize online database, combining business and education resources. This database is the key element of the system as it accumulates information about labor market for CPOI, creates business education environment for disadvantaged youth and provides non-financial support for entrepreneurs. We address the problem of unemployment by implemen¬ting an innovative database system realized using cloud technology with real-time data about participants and business partners. Cloud technology will provide CPOIs with efficient communications, which allows easy monitoring of CPOIs activities across the country. The database will aggregate real-time data and segment it according to economic, social, professional and regional characteristics in order to create appropriate CPOI strategy.
Key words: entrepreneurship, micro-entrepreneurship, business, Centers of Professional Orientation and Integration (CPOI), youth, employment, unemployment, self-employment, Middle East and North Africa (MENA), Morocco.

Література 9